Michael Roberts, deputy managing editor for staff development at the Arizona Republic, discusses the need for multimedia planning in the newsroom.
Newspapers remain a viable business and are here to stay, says Suzanne Raitt, VP of marketing and innovation for the Canadian Newspaper Association.
What does the future hold? Michael Rogers, a former futurist-in-residence at the New York Times, discusses the impact of technology on the news business. Rogers writes the popular Practical Futurist column for MSNBC. Previously he was the vice president of the Washington Post’s new media division, as well as editor and general manager of Newsweek.com.
Policing the reproduction of articles on the Internet is the wrong approach, says Rob Weisberg, manager of corporate and government licensing at Access Copyright, the Canadian Copyright Licensing Agency.
It’s a necessity for media to cover military conflicts say two journalists who have experience reporting from wartorn countries. Writer Julian Sher and the Globe and Mail’s Graeme Smith have worked in Iraq and Afghanistan, sometimes at considerable personal risk.
Theo Blanco from Sweden’s UNT Media Group talks about reaching out to female newspaper readers and suggests papers are neglecting younger readers overall.
How can sites attract engaged readers? Susan Karol, executive director of the Suburban Newspapers of America Foundation, explains.
Publishers seeking to build a state-of-the-art sales force, one that earns fast and sustainable returns from both print and digital media, heard about a five-point plan for effective sales at the Selling Multimedia session at Ink & Beyond on Friday. The panelists were Peter Kvarnstorm, vice-president of B.C. newspaper operations for Glacier, Stephane Le Gal, [...]
Everyone talks about niche markets, but few have a concrete idea of how to find and profit from them. Candy Hodson, vice-president of sales and marketing for Black Press, offered insights on niche marketing at Ink & Beyond on Friday in a session titled “Creating niche publications.” “Find a gap and open it,” she told [...]
Recipients of the 2009 Great Ideas Awards were celebrated over a power breakfast on May 21, 2009 during the Ink & Beyond conference in Montreal.
