Publishers seeking to build a state-of-the-art sales force, one that earns fast and sustainable returns from both print and digital media, heard about a five-point plan for effective sales at the Selling Multimedia session at Ink & Beyond on Friday. The panelists were Peter Kvarnstorm, vice-president of B.C. newspaper operations for Glacier, Stephane Le Gal, [...]
Everyone talks about niche markets, but few have a concrete idea of how to find and profit from them. Candy Hodson, vice-president of sales and marketing for Black Press, offered insights on niche marketing at Ink & Beyond on Friday in a session titled “Creating niche publications.” “Find a gap and open it,” she told [...]
Recipients of the 2009 Great Ideas Awards were celebrated over a power breakfast on May 21, 2009 during the Ink & Beyond conference in Montreal.
The innaugurate social night of Ink & Beyond 2009 (sponsored by La Presse) showcased performances by live jazz musicians and a veteran Cirque du Soleil singing contornionist.
When you set out to tell a story, choosing the right medium can make all the difference. This was the key take-away in a talk by Michael Roberts, deputy managing editor of staff development at The Arizona Republic. As the keynote speaker at the presidents’ luncheon at Ink & Beyond on Friday, Roberts said the [...]
A selection of photographs of the speakers and panellists at Ink & Beyond 2009.
Protecting and profiting from copyright online has never been easy. The vastness of the web and the lack of effective policing have hampered fledgling efforts to stop piracy. But there are signs that copyright law will soon be applied as fully online as in print, with publishers becoming increasingly aware of their rights and learning [...]
Ink & Beyond delegates were invited to take an exclusive tour of Transcontinental’s state-of-the-art Transmag newspaper printing facility. A recent $60-million investment in the Montreal facility on behalf of Transcontinental will significantly improve production speed and print quality.
It used to be that there was little to distinguish European and North American newspaper production. But today, with massive change sweeping through the industry, the two markets have begun to evolve apart. The layout of front-page news and the design of the newsroom, for example, have emerged in recent years as key differences in [...]
It’s a no-brainer that community newspapers need to jump on the social networking wagon. But the ‘whys’ and ‘hows’ of this leap are less obvious. Expert Dr. Susan Karol, executive director of the Suburban Newspapers of America Foundation addressed these questions at one of Ink & Beyond’s Thursday afternoon sessions titled Social networking: Best of [...]
