Michael Roberts, deputy managing editor for staff development at the Arizona Republic, discusses the need for multimedia planning in the newsroom.
Newspapers remain a viable business and are here to stay, says Suzanne Raitt, VP of marketing and innovation for the Canadian Newspaper Association.
What does the future hold? Michael Rogers, a former futurist-in-residence at the New York Times, discusses the impact of technology on the news business. Rogers writes the popular Practical Futurist column for MSNBC. Previously he was the vice president of the Washington Post’s new media division, as well as editor and general manager of Newsweek.com.
Policing the reproduction of articles on the Internet is the wrong approach, says Rob Weisberg, manager of corporate and government licensing at Access Copyright, the Canadian Copyright Licensing Agency.
It’s a necessity for media to cover military conflicts say two journalists who have experience reporting from wartorn countries. Writer Julian Sher and the Globe and Mail’s Graeme Smith have worked in Iraq and Afghanistan, sometimes at considerable personal risk.
Theo Blanco from Sweden’s UNT Media Group talks about reaching out to female newspaper readers and suggests papers are neglecting younger readers overall.
How can sites attract engaged readers? Susan Karol, executive director of the Suburban Newspapers of America Foundation, explains.
A conversation with Donna Logan, president of the Canadian Media Research Consortium, about where things stand in the media industry.
Andrew Casey, vice president of government relations of the Forest Products Association of Canada and Marlo Raynolds, executive director of the Pembina Institute, discuss whether reading the print edition of newspapers is an environmental hazard.
A conversation with Montreal writer, trainer and Internet expert Mitch Joel. The president of Twist Image, a digital marketing and communications agency, shares his thoughts on how newspapers should be connecting with advertisers and not worry about selling content.
