Long-standing members of the Canadian Community Newspapers Association were rewarded Friday for their contributions to the industry. Rick Derksen accepts his Gold Quill award from CCNA president Coleen Campbell after being introduced by his daughter, not pictured, on Friday. Photo by Aaron Lynett/Toronto Star At the President’s Lunch at Ink & Beyond, Rick Derksen, publisher [...]
A willingness to take risks and tap into existing talent pools is the best way for newspapers to move forward in the multimedia world. Of course, basic principles of news still apply. “If it burns or bleeds — just like your front page — it gets traffic,” said Joanne Burghardt, editor-in-chief of Metroland Durham Region. Burghardt [...]
Ad departments can reverse the trend toward lower ad sales revenue by working with advertisers to produce high quality ads that bring revenue to their papers and to their clients, says Bob McInnis, an American ad sales and management consultant. Bob McInnis insists slumping ad sales are not an inevitability. Photo by Aaron Lynett/Toronto Star McInnis, whose [...]
Every weekday morning, they are there. Freshly printed, convenient and and portable, with colour photos and bold captions, stacks of free dailies make their way into the hands of commuters, young readers and potential advertisers — essentially replacing the traditional role of paid dailies. But is it really fair to hate them, or blame them [...]
That crinkling and gasping you hear could be the sound of print classified ads folding into their graves. It’s doubtful any of them will have a VU – that’s classified listing talk for a view of the lake. But despite the gloom, there is hope for classified ads in the future, according to one industry [...]
Advertising departments should keep abreast of auto industry trends to capitalize financially on what promises to be “an exciting decade” for car manufacturers and distributors, Canada’s leading automotive industry analyst told members of the Canadian Newspaper Association. According to Dennis DesRosiers, the Big Three North American automakers are preparing to reinvest in their products, meaning [...]
In focusing most of their efforts online, newspapers might be missing a chance to connect with their most affluent audience: baby boomers. Baby boomers – the generation most likely to still read print news – have big bucks to spend, and many feel neglected by current ads, according to an Ipsos Reid survey released today by the Canadian Newspaper Association. “This information [...]
No one can say that Jim Balsillie, the gazillionaire co-CEO of Research in Motion, isn’t entertaining. His speech last night to the annual CP Dinner was one to remember. At times erratic and flighty. At times pointed and focused. Always funny. Balsillie came to the podium with speech in hand – or at least he [...]
After a long day of sessions, from left, Nicole Marinelli, Circulation Sales Coordinator at The Record; Don McCurdy, Journalism Professor at Conestoga College; Melinda Marks, Managing Editor of The Record; John Roe of The Record; and Jan Bockmaster of The Guelph Mercury at the ‘Martinis with Marketwire’ social event. Photo By Priscilla Schneidersmann/Toronto Star Kirk [...]
Don’t be fooled by the name. Just because it’s a newspaper, doesn’t mean that it should only be in the business of providing news. Rather, the industry should aim to become a resource that gives consumers what they really want — answers to their questions, according to Steve Buttry, a director with the American Press [...]
