Online and print news don’t need to be enemies – they can work together to build a stronger brand, according to the editor of a newspaper known for innovation. “Print and digital audiences are completely different,” said Julia Wallace, editor of the Atlanta Journal-Constitution, in a lecture called Managing the 21st-Century Newsroom. The two products [...]
Is there enough of an advertising market for mobile and handheld advertising to succeed? “Mobile actually has all the attributes of online, only supercharged,” said Stacey Grant-Thompson, vice-president of strategic projects with Rogers Wireless. (Left to Right) Adam Froman, President and CEO of Delvinia Group; Derek Colfer, VP Strategy for Jambomobile; Michael Carter, President [...]
Imagine a newspaper with its own rewards card that keeps readers and advertisers loyal to the paper and to each other. In addition to its daily work as a leader in American media, the Washington Post has taken the principles behind customer reward plans and produced an commercial rewards program in the city of Washington. [...]
A recent law that recognizes the right of the media to publish matters of public interest could be “the most exciting and progressive development in (Canadian) libel law,” according to a top media lawyer. The public interest responsible journalism defense, recently upheld at the Ontario Court of Appeal in the case of Cusson v. Ottawa Citizen, has [...]
Speaking at the 2008 Canadian Newspaper Association/Canadian Community Newspapers Association conference in Toronto, Google News’s content specialist, Josh Cohen, delivered a message of peace and partnership to the leaders of Canada’s shrinking newspaper industry. Google News’ content specialist Josh Cohen took question from the audience during a morning session about consumers’ online behaviour and news [...]
Lunch conversation and the clanking of cutlery at the Abitibi Bowater luncheon Thursday were briefly interrupted to announce the winners of the prestigious Edward Goff Penny Memorial Prizes for Young Canadian Journalists, an award administered by the Canadian Newspaper Association. Penny award winners Omar El Akkad, left, and Rachel Mendleson, right, flank CNA president [...]
Adopting the print advertising strategy utilized by Google could be the key to maintaining profitability in the increasingly competitive realm of print advertising, according to marketing and advertising expert Len Kubas, vice-president of Kubas Consultants. Canadian papers aren’t dead in the water, but for U.S. papers, it may be too late, he said. Kubas gave [...]
Author Michael Raynor says newspapers need ’a portfolio of options’ to be able to deal with constant waves of change. Photo by Aaron Lynett Newspapers must develop a plan to deal with strategic uncertainties in order to survive the constant waves of change washing over the media world, according to a leading strategy expert. “Strategic [...]
The buzz around the convention centre is impossible to miss. It’s infectious. It’s loud. It’s optimistic…yes, I used the word optimistic to describe the newspaper industry. Many have written us off already, but to paraphrase Twain, the rumours of our demise are greatly exaggerated. The optimism is valid. More people are reading more things. As [...]
To end the opening day of Ink & Beyond, delegates enjoyed an evening at the Boiler House in the Distillery District, sponsored by the Toronto Star, The Globe and Mail and CanWest. Photos by Aaron Lynett Rishad Tobaccowala, CEO of Denuo; Anne Kothawala, president and CEO of the Canadian Newspaper Association; David Gollob, senior vice-president [...]
